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Odds are good that your company has a website at this point. But how active are you online in terms of promoting your business? Many companies only have a website or a Facebook profile because it just seems like something every company should have. But that’s just not enough. You need to take advantage of the ability to promote your business online for a number of reasons. The following are three of the main reasons why you should invest your resources to promote your business online: 1. Promoting online will increase brand awareness Many of the companies that don’t promote their business online are busy promoting it offline – by radio ads, TV ads, newspaper ads and the like. However, more people are using the Internet as a way to replace all of those things. Magazine and newspaper circulation is declining rapidly because more up-to-date and accurate news is available online. This isn’t the only reason to begin to promote your business online. It’s simply much easier to reach eve

More is expected of SEO texts in 2021 than in 2021: they must rank well for search engines and be read by people. Google and Yandex are driving more and more traffic to their services, so the copywriter's task in 2021 is to bypass advanced snippets, citations, and quick search engine responses and write in a way that gets clicks from search. The backlinks finder tool can help you. Rule #1. Be the expert Write like you would write a doctoral dissertation: with justification of facts, with verification of sources, with an analysis of the product and relevance of the idea.  Superficial texts full of water and digressions are a thing of the past. Be precise, specific, unambiguous. Feel free to sign off on 3,000-6,000 characters. Google still likes large, detailed articles with professional terminology and a structured feed. Rule #2. Add illustrations Between a picture and 2,000 characters of text, choose what best reveals the meaning of the article. A graphic? A series

What is search engine optimization (search engine optimization) or SEO In layman's terms, SEO are ways to prove to search engines that your site is better than your neighbor's and should be shown higher in search results than the competition. By search engine optimization we mean anything, with the main tasks for the SEO specialist looking like this: Customer site analysis 1. Sanctions or search engine filters First of all, it is important to understand whether there are sanctions or a ban on the site. That is, we enter the name of the site in the search engines and look: Google "site:yoursite.com" As a result, we can see what pages are present in the search database. If there are no pages or very few, then there are some serious problems. 2. IP neighbors It is worth carefully studying where the site is hosted and what other sites are hosted on the same server. Doubtful, banned resources or materials with age restrictions - all these are not the

  Internet theft is common at every step and is very detrimental to business. We tell you how to protect your site from content copying. Unique texts are needed not only for the company's image, but also to make its site better indexed by search engines. Yandex and Google robots are able to distinguish between primary sources of information and should place original material at higher positions in search results. However, this algorithm is not flawless, so sometimes resources with borrowed articles get to the top and collect the main traffic. That is, you will pay for the creation of content, but unscrupulous competitors will benefit from it. There is no method that is guaranteed to protect a resource from stolen content, but some tips greatly complicate the lives of those who like to take things without asking and help prove authorship. Upload texts to Yandex. Webmaster Yandex has a special service with which you can confirm that the text belongs to you. To do this you need to reg