3 Reasons to Promote Your Business Online

Odds are good that your company has a website at this point. But how active are you online in terms of promoting your business? Many companies only have a website or a Facebook profile because it just seems like something every company should have. But that’s just not enough. You need to take advantage of the ability to promote your business online for a number of reasons. The following are three of the main reasons why you should invest your resources to promote your business online:

1. Promoting online will increase brand awareness

Many of the companies that don’t promote their business online are busy promoting it offline – by radio ads, TV ads, newspaper ads and the like. However, more people are using the Internet as a way to replace all of those things. Magazine and newspaper circulation is declining rapidly because more up-to-date and accurate news is available online. This isn’t the only reason to begin to promote your business online. It’s simply much easier to reach even more potential customers online than it is offline. You can connect to millions of people through social media. You may not actually gain millions of customers, but by promoting through social media, you can certain increase awareness of your brand. Simply posting everyday or releasing content can result in new customers over time.

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2. Promoting online is more affordable

Think about how costly it is to run an ad on TV. Most companies can only afford to run local ads – there’s no way you’re running a nationally televised ad as a small company. Promoting your brand online is simply much cheaper – and unlike outbound marketing efforts, online promotion is a long-term strategy. For example, by creating content for your blog on a regular basis, you'll eventually build a reputation as an authority within your industry. You create a strong brand identity in this manner. Readers will share your content with others, creating more readers. This helps to bring in more leads over time, which can be nurtured into customers. By promoting your brand online, you'll be paying less for a better chance at long-term results. This is starting to make sense, isn’t it?

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3. Promoting online allows you to communicate directly with relevant consumers

The thing about outbound marketing is that even if you have a limitless budget, you’re still not directly communicating with relevant consumers when running TV ads or radio ads. You’re still just providing some information about your brand and that’s it. Promoting your brand online allows you to communicate directly with relevant consumers. For example, they can comment on your blog’s content. You can even ask them questions via social media about your brand. Consumers like communication and like to provide their input about your product. Other consumers will see how you take feedback into account when producing your services or products as well, which reflects well on your company. You can even hold promotions via social media, such as by asking followers to submit photographs that include your product and allowing followers to vote on their favorites. Competitions and contests that involve followers on social media tend to be a big hit, and they are a great way to promote your products or services.

While there’s nothing wrong with promoting your company offline if you have the resources in order to sell your company on the short-term, you should complement that strategy by making sure to promote your business online as well. Doing so makes so much sense considering how affordable it is, not to mention the great chances at obtaining excellent long-term results.

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